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Recruitment leaflet for Barclays Internal Audit team
Barclays Internal Audit (BIA) asked us to design a leaflet which recruiters would hand out to potential candidates, selling the benefits of joining one of the biggest banks in the world.
The concept for this folded A4 leaflet is based on that game where you draw part of a person's body on a sheet of paper and then fold it over for someone else to continue drawing, repeat a couple of times and then unfold it to reveal the finished Frankenstein-like character!
The characters I chose to illustrate it with do those kinds of jobs you wanted to do as a kid, like being an astronaut, a rock star, or a footballer. The idea is that the front side of the leaflet engages your attention and then the inside reveals details of the benefits of joining the bank.